As a dynamic and results-driven Content Strategist and Program Manager with over 10 years of experience in digital marketing and content development, I specialize in creating and implementing strategies that resonate with target audiences, drive business results, and support organizational growth. Throughout my career, I’ve developed and executed content strategies for a variety of industries, including technology, healthcare, and nonprofits, where I’ve worked with cross-functional teams and collaborated with industry experts to craft engaging digital content.
In my previous roles, I have had the opportunity to work with cutting-edge tools like FinalCut for video editing, WordPress for website content management, and Adobe Professional Pro for creating visually stunning and highly functional digital content. I’ve also effectively used tools such as Google Analytics, Sprout Social, and Semrush to track content performance and optimize strategies. By closely monitoring page views, bounce rates, conversion rates, and SEO rankings, I’ve ensured that content not only meets but exceeds engagement targets. Furthermore, I leverage social media analytics to track engagement rates, follower growth, and content reach, enabling data-driven decisions that increase brand visibility and enhance audience connection.
I have led initiatives that improved content quality and optimized engagement, including generating and managing newsletters, blogs, and educational materials. Collaborating with healthcare professionals, I’ve created educational content that effectively communicates a brand’s services and expertise in areas such as wellness and longevity. My ability to analyze metrics such as CTR (Click-Through Rate), watch time, and conversion rates has enabled me to refine content strategies and achieve measurable results.
With my extensive experience in digital marketing, content curation, and project management, I excel in delivering projects within budget and deadlines while coordinating teams and external partners for seamless execution. I am adept at adapting strategies based on user feedback, NPS scores, and survey results, allowing me to continuously improve and align marketing initiatives with organizational goals.
With my extensive experience in digital marketing, content curation, and project management, I excel in delivering projects within budget and deadlines while coordinating teams and external partners for seamless execution. I am adept at adapting strategies based on user feedback, NPS scores, and survey results, allowing me to continuously improve and align marketing initiatives with organizational goals.
Key Skills and Experience:
AI Development and Design: Proficient in developing and designing advanced AI tools, such as Bart and Gemini.
Customer Experience Strategy: Defined and implemented comprehensive strategies to enhance customer satisfaction and engagement, resulting in increased customer retention and loyalty.
Data Analysis and Quality Assurance: Adept at analyzing complex datasets, identifying trends, and ensuring data accuracy and integrity.
Technical Project Management: Successfully managed large-scale projects, including agile development, content management, and release planning.
Cross-Functional Collaboration: Proven ability to collaborate effectively with diverse teams, including engineers, product managers, and customer support.
Problem-Solving and Critical Thinking: A strong problem-solver with a knack for identifying root causes and developing innovative solutions.
Communication and Interpersonal Skills: Excellent communication skills, both written and verbal, with the ability to explain complex technical concepts to non-technical audiences.
Professional Highlights:
NetApp: Led the development of a cutting-edge online customer support portal, significantly improving customer satisfaction and reducing support costs.
Google: Contributed to the successful deployment of a global CDN by optimizing network performance and implementing robust quality control measures.
Vaco Vendor Operations: Delivered high-quality data annotation and content analysis, adhering to strict client guidelines and ensuring accuracy.
Technical Skills:
AI Development (Machine Learning, NLP)
Data Analysis and QA
Network Optimization
Project Management
Agile Development
Marketing and Sales
Customer Success
Languages:
Native: English, French, Finnish
Intermediate: Spanish and Swedish
Beginner: Korean
I'm eager to apply my skills and experience to new challenges and contribute to innovative projects.